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Driver Development
1 to 1
Track Day to World Champion

Career Management
Career Path Planning
Sponsorship Optimisation


Motorsport Consultancy
Race car, tyre, engine development



Our Drivers

Home: Bristol, UK
Instagram: @CallumDavies_Racing
2024: British GT4
2023: Ginetta GT Pro Vice Champion
2022: National Karting

Callum Davies, Pinnacle Driver since 2022


Jon Lancaster

About Pinnacle Sports...

Pinnacle Sports was founded by professional racing driver Jon Lancaster. With over 20 years of international championship winning experience, across all disciplines of circuit racing, the first hand knowledge to develop any level of racer is second to none.

This wealth of expertise is applied to put our athletes into the best situation to thrive. Choosing the best teams and more importantly the best people within that team to make sure our athletes have the very best chance of success. Together we will set out a detailed road map over multiple seasons, paired with an individual driver development program featuring, simulator sessions, ice driving, in car tuition, specific fitness training and anything else required to execute our plan.

It’s well known the motorsport is an expensive sport, the investment needed to reach the level to become a professional is substantial. Another part of the services at Pinnacle Sports is helping convert and further your relationship with your partners. Utilising all of the relationships at Pinnacle Sports to give real depth and meaningful sponsorship activation within the exciting world of motorsport.

If you’re looking to start racing, win a championship, or just want to develop your driving skills for track days, please use the contact page for a free consultation.

GTE ELMS Podiums

LMP2 ELMS Champion

LMP2 ELMS Champion

Multiple Le Mans 24h finishes 

Multiple GP2/F2 Race wins



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Pinnacle Sports Group

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